Victoria’s Boutique is a successful online shop for women’s apparel. Before it became so, the client’s merchandise was being sold out of a big poolhouse in the Inland Empire. Most of Victoria’s Boutique’s customers were locals and friends. With more and more calls being made for deliveries, the owners of Victoria’s Boutique felt the best way to expand business was to get online. I was commissioned to create a brand and to bring the shop online. After a little more than 2 years of online operations, Victoria’s Boutique has gained online notoriety and been a trusted source for women’s apparel.