Social Entrepreneur, Justin Garrido, who started SocialProject.PH, an online community for crowdfunding initiatives that help the Philippines, approached me about doing the logo and packaging for Social Products. He had been doing research about the import/export business and social enterprises in the Philippines. At the end of 2013, I had the opportunity to meet with him in Manila, Philippines and we talked about his plans to bring this organic rice to the Philippines. He made it very clear that the idea of bringing organic black, red, and brown rice to the United States, while helping the farmers provide for the livelihood of their families, were the goals he had for the upcoming year.
The process of this project was a bit different for me because I had never designed a package outside of a corporation, meaning I had no team to bounce ideas off of, and it was also different because normally I do the logo first, and then the packaging. For this project, I started with the package which really set the pace for the branding, and then the logo came last.
For the package design, I researched the rice boxes that currently sit on the shelves in American grocery stores. I visited Sprouts, Whole Foods, Fresh & Easy, Trader Joe’s, and the local grocery stores. I envisioned the packaging to be on a kraft brown box so I stuck to that idea. I wanted a very appealing box that was typographically correct and just a bit more clever than usual.
The pattern on the box is quite special. If one looks closely enough, he or she will find that the pattern is actually made up of Philippine suns. When I made it, I wondered, “Why hasn’t anyone thought of this yet?”
With all gears in place and everything in production for the rice to be on shelves sooner than later, within the week prior to the event, I was able to squeeze Justin and Social Products into NextDayBetter LA, which took place on August 16, 2014. The rice was a hit with the 100+ people at the event.
I am very proud to be a part of such a wonderful and delicious product. When you see this on the shelves, please note the pattern and the love that is behind the design and the intent of the product.