I am a graphic designer and marketing consultant from Anaheim, California, specializing in front-end web, brand identity, social media, paid and organic growth hacking. Over the past four years, I have dedicated my time to helping independent professionals, small businesses, and start-ups in creating their company brands and helping to extend their market reach.

I appreciate clean, simple, and minimal design. I believe in the usage of only the necessary elements for effective design. I believe design should work to communicate, not complicate or explicate. I believe that for design to function correctly, it should not be rushed. Research is elemental in creating something with a firm foundation. It takes months to build a house for a family to live in. Why wouldn’t you allow a couple of months to build a thorough website that will represent your brand properly?

I believe that public relations is the key element to marketing. I think the best type of advertisement is still by word-of-mouth. Marketing is about understanding your demographic’s emotional needs and providing content that shows that your company supports those needs. I prefer to deal with clients, people, organizations, and companies that are positively making a great impact in the world. I appreciate that I can use my talents to help others while still being able to live a life that I’ve created for myself.

During my free time, I am an escape artist. Yoga, meditation, and laughing with the people I love help me to remember what’s most important in life. I am an ENFP personality type. I deeply appreciate coffee, vinyl records, traveling, and all things Disney.


beyond meat


I asked Krystal Menez to do the artwork for my new EP, Beautiful Escape. The turnaround time was quick, and the design was FRESH. The EP cover and the backside became exactly what I envisioned. My EP reached hundreds of thousands of people on iTunes, so I’m happy that this particular design has been imprinted on the mind of my fans. I highly recommend hiring Krystal for any of your needs, from a Facebook cover photo to full on CD design, you won’t regret it.

AJ Rafael


I had a chance to indirectly work with Krystal on GawadKalinga’s Bayani Tour project. That’s when I discovered her creativity. She designed the flyers and promotional materials, including the website for the project. Her ideas are unique and the designs are fresh.

Then I scheduled her for a weekly technology and social media segment on the TV program I created.  That’s when I found her to be more than a design and creative genius. She suggested topics that were relevant to the public, which showed how very up-to-date she is on the subject, and how immersed she is in the industry. During those segments, she explained sometimes complicated technology ideas in a very simple manner, for viewers to digest and appreciate.
For my destination wedding, I asked Krystal to help design the welcome and tour newsletter we were distributing to guests. Like I expected, the design was perfect. I gave her a very vague brief of what I wanted. But she was able to interpret my ideas into something that was exactly what I had in mind. The turn around was also very quick. She always made herself available via phone and email, for last minute comments and revisions, even after office hours or during the weekend.
Working with Krystal is delightful. She not only gets the job done, she also makes the process enjoyable.
Jannelle So-Perkins

Journalist, Broadcaster

When we conceptualized the Bayani Tour, a tour designed to appeal to the younger FilAm generation, Krystal captured the look and feel that we were looking for: engaging, new, clean lines and certainly fresh. We were very pleased with the design and layout of the site which clearly communicate to our audience what the Bayani Tour is all about. I know that the branding that Krystal created for us is one that will serve us for a long time. Also, the end product was not the only thing that we were pleased about; we had the great pleasure to get to know Krystal whose brilliance in design is matched by such a big heart. I have no hesitation to recommend Krystal’s work to anyone looking for the best graphic designer in Los Angeles.

Josie Castro

Co-Creator of Bayani Tour

The story behind the background photo – There was a family of Aetas, or indigenous Filipinos, halfway through the hike to the top of Mount Pinatubo. I sat with them for a few minutes just smiling with them. None of them were bothered, scared, or overjoyed about my presence, but these kids were the happiest people I’ve come across and I could tell they all loved one another. It makes me happy to see this part of my culture still flourishes. They are what being human is all about… Love, family, survival, living off of the land, and happiness regardless of material possession. Filipinos are so beautiful.


Interested in collaboration? Here are some questions that I frequently encounter. Feel free to contact me for any other questions you may have!

What's the best way to contact you?
What kind of graphic design do you do?

Having been designing for nearly 9 years means I have a widespread understanding of the different types of graphic design. My work includes and is not limited to:

Corporate Identity:

  • Logo Design
  • Branding & Identity Guideline Kits
  • Letterhead / Envelopes
  • Packaging


  • Front-End Web Design
  • Ads & Banners
  • Social Media Posts
  • Brand Implementaion for Social Media


  • Flyers
  • Posters
  • Banners
  • Invitations
  • POS Displays


  • T-Shirt Design
  • Color Separations
  • Techpacks for Screenprinting & Appliques
  • Cut & Sew
  • Lookbooks / Catalogs
What other services do you offer?

Other services I offer:


  • Murals
  • Logos
  • Posters
  • Cards

Social Media:

  • Social Media Strategizing
  • Facebook Page Maintenance
  • Twitter Updating
  • Instagram Posting
  • Tumblr
  • Blog Writing

Speaker Engagements:

  • Event MC
  • Talks about Social Media, Graphic Design, or Filipino Global Diaspora
How much do your services cost?

I don’t believe any two things are completely alike, so I think it’s safe to assume that no project or client is the same as another. I offer free 30-minute consultations to assess the following:

  • If the client has a project or product I believe in,
  • If I have the time and/or resources needed to execute the project.

If these 2 are a YES, then I send an estimate and scope to the prospective client.

So to answer the question, I base my rates on the parameters of the scope.

What is your current availability?

As of May 2015, I am proud to say that I have my hours all taken up by NextDayBetter, BlackBook Sessions, and McLeod & Associates. I am not available for freelance work at the moment.

How do you accept payments?

I offer 2 types of payment schedules:

  1. 33% deposit, 33% mid-way (TBD with client and specified in scope), and 34% upon completion of the project, or
  2. 50% deposit, 50% upon completion of the project.

Once final payment has been issued, client will receive final product.

Five Easy Ways To Pay Online:

  1. Via PayPal (please send as friend to,
  2. Wells Fargo ACH or bank transfer (contact me for account #),
  3. Chase QuickPay (,
  4. Venmo:, or
  5. Credit Card? Use Cash by Square:$freshnsteezy.

Because my work is in high-demand, as of 9/1/14, late feedback fees will be charged. $50 will be charged after the 3rd day of awaiting client feedback, $50 more on the 6th day, and $50 each 3rd day thereafter. This is to motivate clients to send feedback quickly so that projects will flow quicker through the pipeline.